The world's most popular online survey platform. Create surveys, collect responses, and analyze data with AI-powered insights.
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SurveyMonkey is a cloud-based survey and feedback management platform founded in 1999 and now owned by Momentive. According to vendor documentation, it serves over 300,000 organizations worldwide, including 98% of Fortune 500 companies, making it the most widely adopted online survey tool in the market.
SurveyMonkey enables businesses, researchers, HR teams, and marketers to design surveys, distribute them across multiple channels, and analyze responses through a centralized dashboard. The platform supports everything from simple customer satisfaction polls to complex market research studies with advanced skip logic, branching, and randomization.
The platform is well-suited for:
G2 reviewers report that SurveyMonkey stands out for its low learning curve, making it accessible to non-technical users while still offering depth for data-savvy analysts.
According to vendor documentation, SurveyMonkey's AI-powered features — including survey creation assistance, sentiment analysis, and automated insights — help teams move from raw responses to actionable conclusions faster. Its library of 250+ expert-designed templates accelerates deployment, while integrations with tools like Salesforce, HubSpot, Marketo, and Slack embed survey data directly into existing workflows.
SurveyMonkey is fully browser-based with iOS and Android mobile apps. Plans range from a free tier (limited to 10 questions and 40 responses per survey) up to enterprise-grade packages with custom pricing, advanced security, and dedicated support. Capterra and G2 listings consistently place it among the top-rated survey tools, with high marks for ease of use and reporting capabilities.
A standardized buyer checklist for every product page, avoiding unsupported hands-on testing claims.
Important details to help you make the right choice
Market Research & Customer Feedback
Not ideal for teams needing complex branching logic, CRM-native data pipelines, or enterprise-grade SSO without jumping to costly upper tiers. Also a poor fit for one-time survey senders who don't need ongoing response tracking or AI analytics.
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SurveyMonkey offers a free plan that allows users to create surveys with up to 10 questions per survey and collect a limited number of responses. The free tier provides basic reporting features but does not include advanced analytics, logic branching, or data export capabilities. Users who require more robust functionality can upgrade to paid plans starting from $25 per month.
SurveyMonkey is primarily used to design, distribute, and analyze online surveys across a wide range of use cases, including customer satisfaction research, employee engagement, market research, and academic studies. The platform supports over 250 pre-built survey templates and an AI-powered survey builder to help users create professional surveys quickly. Its wide distribution options — including email, web links, QR codes, social media, and embedded surveys — make it a versatile tool for gathering feedback at scale.
Useful next step — free, no sign-up
Pricing source: Official pricing page — Last verified: 4/26/2026
SurveyMonkey is best suited for marketing teams, HR departments, researchers, and businesses of all sizes that need a reliable and easy-to-use survey solution. The platform is trusted by 98% of Fortune 500 companies, reflecting its credibility among enterprise-level organizations. Small businesses and individual users also benefit from its intuitive interface and ready-made templates, though larger teams should evaluate per-user pricing carefully before committing.
SurveyMonkey supports over 100 third-party integrations, including major CRM and marketing platforms such as Salesforce, HubSpot, Mailchimp, and Microsoft Teams. These integrations allow businesses to automatically sync survey response data with their existing workflows, enabling more seamless customer and employee experience management. The platform also offers an API for organizations that require custom integrations beyond the standard marketplace offerings.
SurveyMonkey's most notable limitations include a restrictive free plan capped at 10 questions per survey and a per-user pricing model that can become costly for larger teams compared to competitors. Advanced features such as logic branching, multilingual surveys, and in-depth analytics are only available on higher-tier paid plans. Organizations looking for more flexible pricing may consider alternatives such as Typeform, Google Forms, or Qualtrics, depending on their specific survey complexity and budget requirements.
