The world's most popular online survey platform. Create surveys, collect responses, and analyze data with AI-powered insights.
## SurveyMonkey
SurveyMonkey is a cloud-based survey and feedback management platform founded in 1999 and now owned by Momentive. According to vendor documentation, it serves over 300,000 organizations worldwide, including 98% of Fortune 500 companies, making it the most widely adopted online survey tool in the market.
### What It Does
SurveyMonkey enables businesses, researchers, HR teams, and marketers to design surveys, distribute them across multiple channels, and analyze responses through a centralized dashboard. The platform supports everything from simple customer satisfaction polls to complex market research studies with advanced skip logic, branching, and randomization.
### Who It's For
The platform is well-suited for: - **Market researchers** conducting consumer insights studies - **HR and People teams** running employee engagement and pulse surveys - **Customer experience teams** measuring NPS, CSAT, and CES - **Educators and nonprofits** collecting structured feedback - **Enterprise teams** needing role-based access, SSO, and compliance controls
G2 reviewers report that SurveyMonkey stands out for its low learning curve, making it accessible to non-technical users while still offering depth for data-savvy analysts.
### Headline Value Proposition
According to vendor documentation, SurveyMonkey's AI-powered features — including survey creation assistance, sentiment analysis, and automated insights — help teams move from raw responses to actionable conclusions faster. Its library of 250+ expert-designed templates accelerates deployment, while integrations with tools like Salesforce, HubSpot, Marketo, and Slack embed survey data directly into existing workflows.
### Deployment & Access
SurveyMonkey is fully browser-based with iOS and Android mobile apps. Plans range from a free tier (limited to 10 questions and 40 responses per survey) up to enterprise-grade packages with custom pricing, advanced security, and dedicated support. Capterra and G2 listings consistently place it among the top-rated survey tools, with high marks for ease of use and reporting capabilities.
Important details to help you make the right choice
Pricing source: Official pricing page — Last verified: 4/26/2026
Market Research & Customer Feedback
Not ideal for teams needing complex branching logic, CRM-native data pipelines, or enterprise-grade SSO without jumping to costly upper tiers. Also a poor fit for one-time survey senders who don't need ongoing response tracking or AI analytics.