Affordable marketing platform with email, SMS, and CRM.
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Brevo, formerly known as Sendinblue, has positioned itself as the affordable marketing platform for businesses that need email marketing, SMS campaigns, and CRM capabilities without the premium pricing of HubSpot or ActiveCampaign. The platform's core appeal is its pricing model based on emails sent rather than contacts stored — a significant advantage for businesses with large contact lists but moderate sending frequency.
The email marketing tools are comprehensive and well-designed. A drag-and-drop email editor, responsive templates, A/B testing, send-time optimization, and real-time analytics cover the needs of most marketing teams. The automation workflows support multi-step sequences triggered by email engagement, website behavior, or custom events, providing meaningful personalization capabilities at a price point that undercuts most competitors.
SMS marketing integration is a standout feature that many email-focused platforms lack or charge extra for. Brevo allows you to incorporate SMS messages into automated workflows alongside emails, creating multi-channel campaigns that reach customers on their preferred communication channel. For MENA markets where SMS engagement rates remain significantly higher than email, this native integration is particularly valuable.
The built-in CRM provides basic contact management, deal pipelines, and task tracking. While not as sophisticated as dedicated CRM platforms, it eliminates the need for a separate tool for businesses with straightforward sales processes. The CRM integrates directly with marketing automation, allowing sales and marketing teams to share a unified view of customer interactions.
The free plan allows 300 emails per day with unlimited contacts, making it genuinely useful for small businesses starting their email marketing journey. Paid plans start at 25 USD per month for 20,000 emails, scaling based on volume. Transactional email capabilities are included at all levels, allowing businesses to send order confirmations, password resets, and notification emails through the same platform as their marketing campaigns.
Brevo integrates with popular e-commerce platforms, CMS systems, and over 150 third-party tools. The platform also offers a landing page builder and Facebook Ads integration on higher-tier plans, providing a reasonably complete marketing toolkit for growing businesses.
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Important details to help you make the right choice
Affordable email, SMS, and CRM in one tool
Not the right fit for solo creators sending only an occasional newsletter — a free MailerLite or Substack account covers those needs. Skip Brevo (Sendinblue) if you don't have an active list of at least 500 subscribers or a paid acquisition budget to feed it.
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Brevo offers a permanently free plan that includes up to 300 emails per day and unlimited contact storage, making it one of the more generous free tiers among email marketing platforms. The free plan does include Brevo branding on outgoing emails, which is removed when upgrading to a paid plan starting at $9 per month.
Brevo is an affordable, multi-channel marketing platform designed to help businesses manage email campaigns, SMS messaging, WhatsApp campaigns, and transactional emails from a single dashboard. The platform also includes a built-in CRM and sales pipeline, allowing teams to handle both marketing outreach and contact management without subscribing to separate tools.
Useful next step — free, no sign-up
Pricing source: Official pricing page — Last verified: 6/14/2026
Brevo is particularly well-suited for small to medium-sized businesses and startups that need an affordable, all-in-one marketing solution without paying separately for a CRM or multi-channel tools. Its contact-based unlimited storage model and low entry price make it attractive for growing teams that manage a large contact base but send emails in moderate volumes.
Brevo is designed for straightforward onboarding, with a drag-and-drop email editor, pre-built automation workflows, and a landing page builder that reduce the technical barrier for new users. The platform supports integrations with popular tools including WordPress, Shopify, WooCommerce, Salesforce, and Zapier, enabling businesses to connect Brevo with their existing tech stack.
Brevo's pricing is volume-based rather than contact-based, which can become costly for businesses that send high email volumes regularly. Additionally, advanced features such as send-time optimization are locked behind the Business plan, and users who require more sophisticated reporting or enterprise-grade marketing automation may find platforms like HubSpot or ActiveCampaign better aligned with their needs.
