KnowBe4

KnowBe4 is the dominant vendor in security awareness training (SAT), holding the largest market share in a category it helped create. The platform's core mechanics — simulated phishing campaigns followed by training for users who click — have become the standard workflow for reducing human-factor security risk across industries.

The phishing simulation library is KnowBe4's most frequently cited competitive advantage: over 35,000 templates covering email, SMS (vishing), and voice call (vishing) scenarios, updated continuously to reflect current threat actor tactics. The KMSAT (KnowBe4 Security Awareness Training) platform allows administrators to schedule automated campaigns that send phishing tests at randomized intervals, enroll clickers in remedial training automatically, and track improvement metrics over time.

AI-powered Phishing Risk Score (PRS) assigns a risk level to each user based on their response history and demographic factors, allowing administrators to target high-risk users with more frequent and sophisticated simulations. PhishER is an add-on module that helps security teams manage user-reported phishing emails, prioritizing and clustering similar threats.

Content library includes thousands of interactive training modules, videos, games, and assessments covering topics beyond phishing: ransomware awareness, social engineering, physical security, password hygiene, and compliance topics (GDPR, HIPAA, PCI DSS). Pricing starts at $18/user/year for the Silver tier (basic simulations and training) and scales to $34/user/year for Diamond (full AI features, PhishER, and compliance reporting).