Hoxhunt
Hoxhunt is a behavior-driven phishing simulation and security awareness platform that uses AI-personalized training to actually change employee behavior — not just satisfy annual training compliance.
Custom pricingVerified Apr 2026
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Hoxhunt Overview
Hoxhunt is a Finnish cybersecurity company founded in 2016 that has built a distinctive position in the security awareness training category by focusing on measurable behavior change rather than compliance training completion. The platform serves more than 1.5 million users across hundreds of organizations as of 2026 according to vendor data, with strong adoption in EMEA enterprises and growing presence in North America.
The platform's defining proposition is gamified, AI-personalized phishing simulation. Where competitors like KnowBe4 and Proofpoint focus on annual training modules with periodic phishing simulation, Hoxhunt sends continuously-personalized simulated phishing emails to each user — adapted to their role, language, and behavioral history. When users correctly identify and report a simulated phish, they earn points and progress through achievement levels; when they fail, they receive immediate, contextual training in the moment.
This behavior-first approach has been shown in customer studies (cited in Hoxhunt's case studies and customer testimonials) to drive significantly higher reporting rates of real phishing emails compared to traditional once-per-year compliance training. For mid-market and enterprise security teams measured on incident reduction rather than training completion, this is a meaningful capability.
**Pricing (as of 2026):** Hoxhunt does not publish a standard rate card — pricing is custom and negotiated per organization based on user count and selected modules. As a general benchmark, Hoxhunt typically prices in the $3-8 per user per month range for mid-market and enterprise organizations, with volume discounts at large user counts. The platform is not optimized for very small SMBs (50 users or fewer).
According to G2 and Capterra (combined 200+ reviews as of Q1 2026), Hoxhunt reviewers most frequently cite the gamification driving genuine engagement, the AI personalization improving relevance, and the measurable behavior-change metrics as standout strengths.
**Affiliate program:** Hoxhunt operates a direct partner program with custom commission tiers, primarily targeted at MSP / reseller channel.
