SimplePractice

SimplePractice is the dominant practice management platform for solo and small-group behavioral health practices in North America, serving more than 200,000 health and wellness professionals as of 2026 according to vendor data. The product is built specifically around the workflows of therapists, counselors, social workers, dietitians, and other licensed mental and allied health practitioners.

The platform's defining strength is its tight integration of the workflows that practitioners actually run end-to-end: client intake (with customizable forms), HIPAA-compliant scheduling, secure telehealth video, session documentation, insurance billing (with built-in claim filing), credit-card processing, and a branded client portal where clients can self-schedule, complete forms, and pay invoices. Each component is built to clinical workflow standards, not generic small-business standards.

**Pricing (as of 2026, per simplepractice.com/pricing):** Starter plan at $39/month is suitable for testing the platform with limited integrations. Essential plan at $69/month is the practical entry point — unlimited clients, full telehealth, calendar sync, online payments, and clearinghouse integration for insurance claims. Plus plan at $99/month adds advanced scheduling features (multiple locations, group sessions), enhanced analytics, and team-member access. Multi-clinician group practices add per-clinician fees on top of the base plan.

SimplePractice signs Business Associate Agreements (BAAs) with practices, which is a non-negotiable requirement for U.S. behavioral health workflows handling protected health information. The platform also includes a built-in client engagement tool (appointment reminders, automated forms, telehealth links) that meaningfully reduces no-shows.

According to G2 (700+ reviews as of Q1 2026), SimplePractice consistently ranks at the top of the behavioral-health practice-management category. Reviewers most frequently cite the unified client experience and the telehealth quality as standout strengths.

**Affiliate program:** SimplePractice runs an affiliate program through PartnerStack with recurring revenue share on referred customer subscriptions. The exact commission tier is disclosed in the PartnerStack dashboard after approval.