SimplePractice is the most widely used practice management platform for solo and group behavioral health practices in North America — combining HIPAA-compliant scheduling, telehealth, billing, and client portal in one subscription.
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SimplePractice is the dominant practice management platform for solo and small-group behavioral health practices in North America, serving more than 200,000 health and wellness professionals as of 2026 according to vendor data. The product is built specifically around the workflows of therapists, counselors, social workers, dietitians, and other licensed mental and allied health practitioners.
The platform's defining strength is its tight integration of the workflows that practitioners actually run end-to-end: client intake (with customizable forms), HIPAA-compliant scheduling, secure telehealth video, session documentation, insurance billing (with built-in claim filing), credit-card processing, and a branded client portal where clients can self-schedule, complete forms, and pay invoices. Each component is built to clinical workflow standards, not generic small-business standards.
**Pricing (as of 2026, per simplepractice.com/pricing):** Starter plan at $39/month is suitable for testing the platform with limited integrations. Essential plan at $69/month is the practical entry point — unlimited clients, full telehealth, calendar sync, online payments, and clearinghouse integration for insurance claims. Plus plan at $99/month adds advanced scheduling features (multiple locations, group sessions), enhanced analytics, and team-member access. Multi-clinician group practices add per-clinician fees on top of the base plan.
SimplePractice signs Business Associate Agreements (BAAs) with practices, which is a non-negotiable requirement for U.S. behavioral health workflows handling protected health information. The platform also includes a built-in client engagement tool (appointment reminders, automated forms, telehealth links) that meaningfully reduces no-shows.
According to G2 (700+ reviews as of Q1 2026), SimplePractice consistently ranks at the top of the behavioral-health practice-management category. Reviewers most frequently cite the unified client experience and the telehealth quality as standout strengths.
**Affiliate program:** SimplePractice runs an affiliate program through PartnerStack with recurring revenue share on referred customer subscriptions. The exact commission tier is disclosed in the PartnerStack dashboard after approval.
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Important details to help you make the right choice
Solo therapists, counselors, and behavioral health practitioners who need HIPAA-compliant scheduling, telehealth, and billing in one platform.
Not the right fit for medical practices outside behavioral health (primary care, surgery, etc.) — those require full EHR systems with different workflows. Also not appropriate for practices outside North America in 2026 due to geographic platform restrictions.
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Yes. SimplePractice signs a Business Associate Agreement (BAA) with every paying practice, which is the legal requirement for handling protected health information (PHI) under HIPAA. The platform encrypts data in transit and at rest, supports access controls, and undergoes regular third-party security audits. The BAA is automatic on paid plans — no separate request required.
Pricing source: Official pricing page — Last verified: 4/29/2026
Yes — from the Essential plan ($69/month) and above. The integrated insurance billing module connects to all major US clearinghouses, lets you file primary and secondary claims directly from the platform, tracks claim status, and reconciles payments. Practices with high insurance volume often cite this as the single biggest reason to choose SimplePractice over generic scheduling tools.
Yes. The client portal (included on all paid plans) lets new and existing clients view your availability, book appointments based on session-type rules you configure, complete intake forms, and pay invoices. You retain full control over which sessions are bookable, on which days and hours, and with which prerequisites — preventing inappropriate self-scheduling.
SimplePractice is primarily focused on the US and Canada as of 2026. International practices may use the platform for scheduling and documentation but cannot use the integrated insurance billing module (which is US-specific). Practices in the UK, Australia, EU, and other regions typically use Power Diary, Cliniko, or region-specific platforms instead.
Both are credible North American behavioral-health platforms with similar feature sets. SimplePractice tends to score higher on UX and modernity (newer interface, mobile apps, video quality). TherapyNotes is often preferred by practices needing very granular note templates and DSM-5/ICD-10 documentation features. For solo and small-group practices launching new, SimplePractice is the more common choice; for established large group practices with documentation-heavy workflows, TherapyNotes is sometimes the stronger fit.
