Salla Pricing Plans for 2026
Salla is Saudi Arabia's homegrown e-commerce platform, founded in Mecca in 2016 by Nawaf Hariri and Salman Butt. With 68,000+ active merchants and over USD 13.3 billion in gross merchandise value processed, Salla has become the default starting point for Saudi online retail. According to the company, one in two Saudi online shoppers has purchased from a Salla-powered store.
This guide breaks down Salla's four pricing tiers for 2026 — Basic, Plus, Pro, and Special — based on the publicly listed prices on Salla's official website and the platform's published terms. All figures here are verified as of July 2026; before subscribing, re-check the live pricing page because Salla occasionally runs promotional discounts and updates transaction-fee schedules.
Quick Pricing Snapshot
| Plan | Price | Best For |
|---|---|---|
| Basic | Free | Testing the platform, first store |
| Plus | 990 SAR/year (about 82.5 SAR/month) | Individuals and home producers |
| Pro | 2,990 SAR/year (about 249 SAR/month) | Small and medium businesses |
| Special | Custom pricing | High-volume brands and enterprises |
Salla bills annually by default. There is no monthly billing option for the standard tiers; the prices you see on the pricing page are the per-year amounts. The Special tier is the only one that can be negotiated on a different cadence.
Plan Comparison
Basic Plan — Free
The Basic plan allows anyone to create a Salla store at no cost. It is a genuinely usable free tier, not a 14-day trial — the store stays live indefinitely on Basic. According to Salla's published terms, the Basic plan includes:
- Store creation and basic setup
- Unlimited number of products and orders
- No sales commission charged by Salla on the subscription itself
- Basic shipping policy configuration
- Support for all standard product types (physical, digital, services)
The Basic plan is suitable for merchants who want to explore the platform before committing to a paid subscription. It is also the fallback tier: if a paid subscription expires, the store automatically reverts to Basic plan settings, so the storefront stays online but loses paid features like electronic payment activation and shipping integrations.
There is a real limit on Basic worth flagging — electronic payment activation (mada, Visa, Mastercard, Apple Pay) requires a paid plan. On Basic, merchants can accept cash on delivery and bank transfer, but card and wallet payments are unlocked on Plus and above.
Plus Plan — 990 SAR/year
The Plus plan is described by Salla as "optimal for individuals and home producers." At 990 SAR per year (about 82.5 SAR per month when amortized), it is Salla's entry-level paid tier. It includes everything in Basic plus:
- Electronic payment activation: mada, Visa, Mastercard, Mada Pay, Apple Pay
- Shipping integrations with Saudi logistics carriers (SMSA, Aramex Saudi, and others)
- Abandoned cart recovery emails
- Discount coupon creation
- Custom domain connection
- SEO controls (meta titles, descriptions, URL slugs)
- Basic marketing tools (email campaigns, social media links)
For a Saudi solo founder or home-based producer, Plus is usually the right starting point. The electronic payment activation alone justifies the subscription — without it, customers cannot pay with the most common Saudi payment methods. At roughly $26/month equivalent, Plus is cheaper than Shopify's Basic plan ($39/month) and includes the local payment rails that Shopify requires a third-party gateway for.
Pro Plan — 2,990 SAR/year
The Pro plan is positioned as "the professional choice for small and medium enterprises." At 2,990 SAR per year (about 249 SAR per month amortized), it adds customization, multi-user management, and VAT automation. It includes everything in Plus plus:
- Custom store design using JavaScript and CSS
- Staff accounts with role-based permissions (multiple logins)
- Automatic VAT calculation and display at checkout
- Advanced reporting and analytics (sales by product, by date, by category)
- Affiliate marketing module built into the store
- Multi-branch and multi-warehouse support
- Priority customer support
The Pro tier is where Salla becomes a credible alternative to Shopify Standard for serious small and medium businesses. The automatic VAT calculation alone is significant — Saudi VAT is 15%, and Salla Pro handles the calculation, invoice generation, and the ZATCA Phase 2 e-invoicing XML submission natively via the ZATCA app. Doing this on Shopify requires installing and configuring the Fatoorah app or a similar third-party integration.
Special Plan — Custom Pricing
The Special plan is designed for large merchants with high order volumes. Pricing is not publicly listed and requires contacting Salla's sales team. According to Salla's published marketing material and the Salla Partners documentation, Special includes everything in Pro plus:
- Flexible payment processing fees tailored to business volume
- Unlimited branches, warehouses, and staff members
- ERP system integration via advanced API access
- Dedicated launch manager and a named success manager
- Free App Maker subscription (build custom store apps without code)
- B2B and wholesale selling capabilities
- Access to all Salla-developed apps and themes at no extra cost
- Custom iOS and Android mobile app build
- Multi-currency support for cross-border expansion
Special is the tier where Salla competes directly with Shopify Plus and Salesforce Commerce Cloud for enterprise Saudi retail. The dedicated success manager and custom app build are not available on lower tiers, and the API access is meaningfully broader. Pricing is negotiated based on transaction volume, brand size, and customization needs.
Free Trial
Salla offers a 14-day free trial on the Plus and Pro plans for new merchants. The trial begins on the date of plan activation and grants full access to plan features without payment for 14 days. If the merchant does not convert to a paid subscription at the end of the trial, the store reverts to the Basic plan. The free trial is not available for the Special tier (which is sales-negotiated).
Source: Salla's published terms at https://salla.com/terms/
Additional Costs to Consider
Beyond the subscription, Salla merchants should budget for these additional costs:
Payment Processing Fees
Salla charges processing fees on electronic payment transactions. The exact rate depends on the payment method (mada, Visa, Mastercard, Apple Pay) and the merchant's plan tier. Special plan merchants negotiate custom rates based on volume; Plus and Pro merchants pay the published rate schedule on Salla's payments page. These fees are separate from the subscription and are deducted from each transaction before payout.
App Store Purchases
The Salla App Store contains 400+ applications ranging from marketing automation to accounting integrations. Many are free; paid apps typically charge a monthly subscription fee between 29 SAR and 299 SAR per month. Common paid-app categories include advanced shipping rules, loyalty programs, wholesale pricing, and CRM integrations. Special plan merchants get all Salla-developed apps at no extra cost, but third-party apps still charge their listed fees.
Premium Themes
Salla offers 100+ free themes. Premium themes from third-party designers in the Salla Partners marketplace typically range from 200 SAR to 600 SAR one-time. A premium theme is a one-time purchase, not a recurring subscription, and is owned outright by the merchant.
iOS Subscription Surcharges
Subscribing to a Salla plan via the iOS app incurs Apple's standard 30% in-app purchase fee on top of the listed price. To avoid this, Salla recommends subscribing directly through the web dashboard at salla.com. Source: https://salla.com/terms/
Bank Transfer Fees
If a merchant cancels a subscription and requests a refund via bank transfer, the first cancellation incurs an 8.05 SAR bank transfer fee (including VAT). Subsequent cancellations may have different fee structures. Source: https://salla.com/terms/
Subscription Management
Salla's subscription terms include several flexibility provisions worth knowing:
- Pause subscription: Plus and Pro plans can be paused for up to 30 days, with a maximum of two pauses per year. During the pause, the storefront stays online but paid features are suspended.
- Cancel anytime: Merchants can cancel at any time and continue using the plan until the subscription end date.
- Auto-revert to Basic: If a subscription expires without renewal, the store reverts to Basic automatically — the storefront stays online, but electronic payments and shipping integrations are disabled.
- Annual billing only: Standard tiers (Plus and Pro) are billed annually. There is no monthly option on the published price list.
