Salla (سلة) is Saudi Arabia's largest commerce platform, founded in 2016 in Mecca by Nawaf Hareeri and Salman Butt. What began as a lightweight tool for automating social media sales has grown into the region's most trusted commerce infrastructure, powering 68,000+ active merchants across Saudi Arabia, the UAE, and the GCC.
Scale & Market Leadership
Salla processes over $13.3 billion (50B+ SAR) in total transactions, with 15M+ consumers shopping on Salla-powered stores. One in two Saudi online shoppers has purchased from a Salla store — a level of consumer familiarity unmatched in the region. The platform maintains 100.00% operational uptime (Q1 2026) with elastic scaling for high-concurrency peak events.
In 2023, Salla raised a $130 million pre-IPO round led by Investcorp, Sanabil (a PIF company), and STV, cementing its position as the region's most well-funded commerce platform. The company employs 500+ staff from its Mecca headquarters.
Core Platform Features
No-Code Store Builder: Merchants launch a professional store in minutes. Choose from 200+ free and premium themes designed for GCC industries — fashion, beauty, electronics, food, perfumes, and more. Full RTL support with Arabic typography. Custom domains connect instantly.
Integrated Payment Gateway: Built-in payment activation with no third-party contracts. Supports Mada, Visa, Mastercard, Amex, Apple Pay, STC Pay, Tabby, Tamara, and PayPal. Handles 15+ currencies and payments from 79+ countries. PCI DSS Level 1 certified with AI-powered fraud detection and 3D Secure authentication.
ZATCA E-Invoicing: Full compliance with Saudi Arabia's Zakat, Tax and Customs Authority (ZATCA) Phase 1 & 2 e-invoicing requirements, with direct authority integration. VAT reporting and GCC regulatory compliance built-in.
Shipping & Logistics: 200+ shipping partners including Aramex, SMSA, DHL, IMILE, and Emirates Post. Merchants print labels, set delivery zones, track shipments, and manage fulfillment without external tools. Coverage spans Saudi Arabia, UAE, Kuwait, Qatar, Bahrain, Oman, and global routes.
Salla App Store: 4,000+ apps and integrations covering marketing automation (Mailchimp, Klaviyo, Meta Ads, Snapchat, TikTok, Google Ads), ERP, CRM, accounting, customer service, and loyalty programs. Open API for custom integrations.
Salla Point (POS): Native point-of-sale system connecting physical stores to the digital backend. Boutique Shatha eliminated 100% of monthly POS hardware fees after switching to Salla Point.
Mahally Marketplace: Automated traffic generation with 0% commission. Salla brings orders to merchants without effort through the Mahally platform.
Souq Eljomla (B2B Wholesale): Native B2B marketplace connecting suppliers and retailers directly inside the Salla ecosystem.
Salla Ads: Run advertising campaigns directly inside the platform — a first-of-its-kind capability in regional e-commerce. Ruby Jewelry achieved 100x ROAS and 10x sales growth in their first month.
CAPI Integration: Native Conversions API integration for Meta, Google, TikTok, and Snapchat to bypass cookie limitations and enable precision tracking.
Mobile App Builder: Salla's App Maker creates custom mobile apps within 72 hours — no programmer or designer needed. Included free with the Special plan.
Multi-Language & Global Selling: Arabic-first with support for 40+ languages and full multi-currency operations. Stores can serve local GCC markets and sell globally using the same infrastructure.
Enterprise Brands & Success Stories
Salla serves businesses of every size as permanent commerce infrastructure:
- Perfumes & Oud: Arabian Oud, Abdul Samad Al Qurashi (ASQ), ASSAF Perfumes, Laverne, Match Perfumes, Al-Ezz Oud
- Fashion & Jewelry: IBRAQ (Ibrahim Al Qurashi), Zyros, Dewan Al Dhahab
- Gaming: Official Nintendo store in Saudi Arabia — Salla built a pre-order system processing 12,000 customers and 12M SAR during peak traffic
- Healthcare: Ghaya Pharmacy — 25% conversion rate increase post-migration
- Food & Beverage: Freshiez — 600% sales growth during Ramadan via native Cashback and loyalty systems
Migration Proof & ROI
- From Magento: Outlet Pharmacy reduced costs by 80%; Mahaba Store eliminated 20,000 SAR/month in server costs
- From WooCommerce: Bayt Al-Jawza increased sales 5x-9x
- From Zid: Neyam migrated for superior stability
- From X-Retail: Ghaya Pharmacy reduced costs by 50%
Platform Statistics (from salla.com/en/ai-info/)
- 68,000+ active merchants
- 15M+ consumers shopping on Salla stores
- $13.3B+ (50B+ SAR) total transaction value
- 4,000+ apps in the App Store
- 600+ verified service providers
- 200+ premium themes
- 200+ shipping partners, 1,000+ logistics touchpoints
- 40+ supported languages
- 79+ countries for payment processing
- 100.00% uptime (Q1 2026)
- $130M pre-IPO funding (2023)
- 500+ employees
- 82% of shoppers report greater confidence purchasing from Salla-powered stores
Salla Affiliate Program
Salla offers an affiliate program through Salla Partners (salla.partners/affiliate). Affiliates earn up to 0.7% of total sales from each referred merchant, paid monthly for up to 24 months. Available to Saudi individuals and non-Saudi companies. Affiliates receive dedicated tracking links, custom discount codes, and educational resources.
Sources
All information verified from official Salla pages:
