Saudi Arabia's #1 E-commerce Platform
Salla
5.0/ 5· BizTechScout editorial score (6 factors)Salla is the largest Saudi e-commerce platform in the Middle East, with 68,000+ active stores. It provides integrated solutions for creating and managing online stores including payments, shipping, inventory management, and marketing. Salla processes 15 million orders in a single day and has completed 90+ million orders total with 24+ billion SAR in transaction value.
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Free trial / Plus from 990 SAR/yr / Pro from 2,990 SAR/yrVerified Jul 2026
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Salla Overview
Salla (سلة) is Saudi Arabia's largest e-commerce platform, headquartered in Mecca, Saudi Arabia. With 68,000+ active stores, Salla has established itself as the dominant player in the Saudi e-commerce market. The platform processes 15 million orders in a single day and has completed over 90 million orders with a total transaction value exceeding 24 billion SAR.
Core Platform Features
Store Creation & Management: Merchants can create a professional online store in minutes with Salla's intuitive dashboard. The platform supports the full Salla 4.0 update, featuring a redesigned control panel with 120+ new features that reduce navigation time by half.
Payments: Salla provides an integrated payment gateway with instant activation — no third-party contracts or specific bank accounts required. Supported payment methods include Mada, Visa, Mastercard, Apple Pay, STC Pay, Tabby, Tamara, Spotii, Cashew, and PayPal. The platform supports 15+ international currencies and maintains a 99% successful payment rate. Salla is PCI DSS Level 1 certified and includes 3D Secure (3DS) verification.
E-Invoicing (ZATCA Compliance): Salla includes built-in e-invoicing that complies with Saudi Arabia's Zakat, Tax and Customs Authority (ZATCA) requirements, with direct integration to the authority.
Inventory & Branches: Salla Special plan supports unlimited branches, warehouses, and staff members. Advanced inventory management enables multi-city operations.
B2B & Wholesale: The platform supports both B2C and B2B selling with full control over product pricing and customer data for different target audiences.
Mobile App Builder: Salla's App Maker allows merchants to create a custom mobile app for their store within 72 hours — no programmer or designer needed.
App Store: Salla features 500+ apps from partner companies, covering marketing, shipping, analytics, and operational tools. All apps are designed specifically for the Saudi market.
Themes: Salla offers 100+ free and paid responsive themes optimized for mobile browsers across various sectors and industries.
Platform Statistics (from salla.com)
- 68,000+ active stores
- 13+ million customers who purchased from Salla stores
- 90+ million completed orders
- 24+ billion SAR in total transaction value
- 800+ million store visits
- 99% system uptime
- 500+ partner companies providing services
- 60+ million successful payment transactions
- 14+ billion SAR in payment processing volume
Salla Affiliate Program
Salla offers an affiliate program through Salla Partners (salla.partners/affiliate). Affiliates can earn up to 0.7% of total sales from each referred merchant, paid monthly for up to 24 months. The program is available to Saudi individuals and non-Saudi companies. Affiliates receive dedicated tracking links, custom discount codes, and educational resources.
Sources
All information verified from official Salla pages:
- Main site: https://salla.com/
- Special plan: https://salla.com/specialplan/
- Payments: https://salla.com/payment/
- App store: https://salla.com/app-store/
- Affiliate program: https://salla.partners/affiliate
- Terms: https://salla.com/terms/
Review Snapshot
A standardized buyer checklist for every product page, avoiding unsupported hands-on testing claims.
Key Features
Arabic-first platform with full RTL support
Integrated Mada, Visa, Mastercard, Apple Pay, STC Pay payments
ZATCA-compliant e-invoicing with direct authority integration
500+ apps in Salla App Store for Saudi market
100+ free and paid mobile-responsive themes
Custom mobile app builder (72-hour deployment)
Advantages
- Largest Saudi e-commerce platform with 68,000+ active stores
- Native Arabic interface built for the Saudi market
- Instant payment activation — no third-party contracts needed
- ZATCA Phase 2 e-invoicing compliance built-in
- Free 14-day trial on paid plans
- 99% system uptime with proven infrastructure handling 15M orders/day
What to Know
Important details to help you make the right choice
- Primarily focused on Saudi Arabia and GCC — limited for non-Arabic markets
- Special plan pricing not publicly listed (requires contact form)
- iOS subscription fees subject to Apple's additional charges
- Limited international payment gateway options compared to Shopify
Pricing Plans
Full pricing pageBasic
Free
- Store creation
- unlimited products
- basic product management
Most Popular
Plus
990 SAR/year (annual). Monthly pricing visible in dashboard.
Integrations
MadaVisaMastercardApple PaySTC PayTabbyTamaraPayPalZATCADaftra
Best For
Saudi and MENA-region merchants needing an Arabic-first e-commerce platform with built-in Mada payment, ZATCA e-invoicing, and local shipping integrations
Not For
Not ideal for merchants targeting exclusively non-Arabic markets or needing multi-country tax compliance beyond Saudi Arabia and the GCC region
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Quick Info
- Pricing
- Free trial / Plus from 990 SAR/yr / Pro from 2,990 SAR/yr
- Category
- E-commerce Platforms
- Best For
- Saudi and MENA-region merchants needing an Arabic-first e-commerce platform with built-in Mada payment, ZATCA e-invoicing, and local shipping integrations
- Customers
- 68,000+ merchants, 15M+ consumers
- Free Trial
- Available
Frequently Asked Questions about Salla
Is Salla free to use?
Salla offers a free Basic plan for store creation. Paid plans include Plus (990 SAR/year) and Pro (2,990 SAR/year). New merchants get a 14-day free trial on paid plans. Source: https://salla.com/terms/
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