Wix eCommerce

Wix eCommerce combines the famously beginner-friendly Wix website builder with dedicated e-commerce capabilities, creating the most accessible path to launching an online store for entrepreneurs and small businesses with no technical background. The AI-powered website builder, drag-and-drop editor, and over 500 templates make professional e-commerce accessible to anyone who can use email.

The AI website builder is Wix's most forward-looking feature. Describe your business, select your style preferences, and the AI generates a complete, customized website with appropriate pages, content structure, and design elements. While the AI-generated result requires refinement, it provides a dramatically faster starting point than building from a blank template.

Over 500 professionally designed templates cover every industry and aesthetic — fashion, food, electronics, health, beauty, and dozens more. Unlike platforms where template quality is inconsistent, Wix maintains a high design standard that ensures professional results regardless of the template chosen.

Built-in marketing tools include email marketing, social media integration, Google Ads, and SEO tools — all accessible from the Wix dashboard without requiring separate tools or subscriptions. For small businesses managing their own marketing, this consolidation provides meaningful convenience and cost savings.

Dropshipping integration through Modalyst and other suppliers enables selling physical products without inventory investment. Combined with print-on-demand services, Wix makes it possible to launch a merchandise business with negligible upfront costs.

The app market expands Wix's capabilities with over 300 business apps for marketing, logistics, customer management, analytics, and specialized features. While smaller than Shopify's ecosystem, the app market covers the most common needs for small to medium e-commerce operations.

Pricing starts at 29 USD per month for the Business Basic plan with e-commerce capabilities. The Business Unlimited plan at 36 USD and Business VIP at 159 USD per month add increased storage, dedicated support, and advanced features.