MSP360

MSP360 (formerly known as CloudBerry Lab) is a cross-cloud backup and management platform that has carved out a distinct position in the backup category by separating the backup software from the storage layer. Where most competitors bundle storage and software into a single subscription (Backblaze B2, IDrive Business, Acronis Cloud), MSP360 is software-only — customers bring their own cloud storage (AWS S3, Wasabi, Backblaze B2, Azure Blob, Google Cloud, MinIO).

This bring-your-own-storage model has two strategic advantages. First, customers benefit from the aggressive per-GB pricing of cloud storage providers (Wasabi at ~$5.99/TB/month, Backblaze B2 at ~$5.99/TB/month, AWS S3 with cold tier discounts) without paying the markup that bundled-storage backup vendors charge. Second, customers retain control of their backup storage — credentials, encryption keys, and retention policies are owned by the customer, not the backup vendor.

**Pricing (as of 2026, per msp360.com/pricing):** Workstation backup starts around $19.50/month per agent. Server backup is $59/month per agent. Microsoft 365 Backup is $1.99-2.99 per protected mailbox/month. Storage is paid separately to the customer's chosen cloud provider. The Managed Backup edition adds central management, multi-tenant capabilities for MSPs, and enhanced reporting.

The MSP edition is the platform's strongest go-to-market motion. Multi-tenant central console, white-label options, monthly billing, and PSA/RMM integrations make MSP360 a category leader for managed service provider deployments.

According to G2 and Capterra (combined 400+ reviews as of Q1 2026), MSP360 reviewers most frequently cite the bring-your-own-storage model, the breadth of cloud storage support, and the MSP-friendly architecture as standout strengths.

**Affiliate program:** MSP360 operates a direct partner program with 20-30% recurring commission on referred subscriptions. Cookie window is 60 days.