Async video messaging tool used by 25M+ professionals for screen recordings, sales follow-ups, and team updates.
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## Loom — Async Video Messaging for Modern Teams
Loom is an asynchronous video messaging platform that lets users record their screen, camera, or both simultaneously and share the resulting video via a link — no file downloads required. According to vendor docs, Loom serves 25 million+ users across more than 400,000 companies worldwide, making it one of the most widely adopted async communication tools available.
### Who It's For Loom is built for remote and hybrid teams, sales professionals, customer success teams, educators, and individual contributors who need to communicate complex ideas without scheduling a live meeting. It is especially popular among software teams, marketing departments, and sales development representatives (SDRs) who send personalized video outreach.
### Headline Value Proposition Loom replaces lengthy email threads and unnecessary meetings with short, shareable videos. Viewers can watch at their own pace, react with emoji, leave timestamped comments, and respond with their own Loom — creating a fully asynchronous conversation thread. According to vendor docs, teams report saving an average of 5 hours per week by replacing meetings with Loom videos.
### Key Strengths G2 reviewers report that Loom's one-click recording and instant shareable link workflow is its standout feature, significantly lowering the friction of video communication compared to traditional screen-recording software. Reviewers also highlight AI-powered features introduced in recent product updates, including automatic transcripts, AI-generated titles and summaries, and filler-word removal.
### Platform Availability According to vendor docs, Loom is available as a Chrome extension, Mac desktop app, Windows desktop app, and iOS/Android mobile apps, giving teams flexibility across devices and operating systems.
### Recent Context Loom was acquired by Atlassian in October 2023. Vendor docs indicate deep integrations with Atlassian products (Jira, Confluence) are being prioritized as part of the post-acquisition roadmap, which may benefit teams already in the Atlassian ecosystem.
*Sources: loom.com/pricing, loom.com/about, G2 product listing for Loom.*
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Important details to help you make the right choice
Async team communication and async video messaging
Not the right fit for teams that rely heavily on real-time collaboration or live video conferencing, as Loom is built exclusively for async workflows. Also a poor match for enterprises with strict data residency requirements or heavily regulated industries where recorded video communications raise compliance concerns.
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Loom offers a free Starter plan with no upfront cost. However, it limits recordings to 5 minutes per video and caps storage at 25 videos per person, which can feel restrictive for frequent users. Unlimited recording length and advanced AI features require a paid Business plan at $15 per seat per month.
Pricing source: Official pricing page — Last verified: 4/26/2026
Loom is designed for async video communication, allowing users to record their screen, camera, or both simultaneously and share the video instantly via a link. Common use cases include sales follow-ups, team updates, product demos, and educational tutorials. The platform eliminates the need for live meetings by enabling threaded comments and emoji reactions on recordings.
Loom is ideal for remote and hybrid teams, particularly sales professionals, customer success managers, and marketers who need to deliver personalized video messages quickly. It also benefits educators, product managers, and any professional who wants to reduce meeting overload. The viewer analytics dashboard is especially valuable for sales teams tracking prospect engagement.
Loom offers one-click recording with no uploads or downloads required; the video link is generated instantly. The platform integrates with popular tools like Slack, Gmail, Notion, and HubSpot via browser extensions and native apps. It is available on Chrome, Mac, Windows, iOS, and Android, ensuring seamless cross-device compatibility.
A notable limitation is that advanced AI features—such as automatic filler-word removal, AI-generated titles, and transcripts—are locked behind the paid Business plan. Additionally, the free Starter plan’s 5-minute recording cap and 25-video limit may frustrate power users. For teams requiring extensive video libraries or professional editing, alternatives like ScreenPal or Vidyard might be worth exploring.
