Affordable CRM with video texting and AI assistant.
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LionDesk is an affordable CRM tailored specifically for real estate agents who need a reliable system for managing contacts, automating follow-ups, and communicating with leads without the premium pricing of platforms like Follow Up Boss. The platform stands out for its unique video texting feature, which allows agents to record and send personalized video messages directly through SMS — a capability that generates significantly higher engagement rates than standard text messages.
Video texting differentiates LionDesk from virtually every other real estate CRM on the market. Agents can record quick property walkthroughs, personal introductions, or market update videos and send them via text message to leads. In a market where most agents compete with identical email templates, a personal video creates an immediate emotional connection that text-based communication cannot match.
Drip campaigns automate lead nurturing through scheduled email and text message sequences. Pre-built campaign templates for common real estate scenarios — new lead follow-up, listing anniversary reminders, holiday greetings, and market updates — help agents maintain consistent communication without spending hours on manual outreach.
The power dialer enables high-volume prospecting calls with automatic call logging and disposition tracking. For agents who rely on phone prospecting to generate appointments, the integrated dialer eliminates the need for separate calling tools and ensures all activity is captured in the CRM.
Lead distribution manages incoming leads from sources like Zillow, Realtor.com, and Facebook, routing them to the appropriate agent based on configurable rules. Transaction management tracks deals through the closing process with task lists and document checklists.
Pricing starts at 25 USD per month for the CRM plan, which includes contact management, email campaigns, and basic automation. The CRM Premier plan at 83 USD per month adds video texting, power dialer, and advanced features. This pricing makes LionDesk one of the most affordable dedicated real estate CRMs available, though the feature set is correspondingly less comprehensive than Follow Up Boss or BoomTown.
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Important details to help you make the right choice
Agents wanting CRM with video and texting
Not designed for individual agents with fewer than 25 active leads — a CRM-lite tool like HubSpot Free combined with a spreadsheet covers those needs. Skip LionDesk if you don't run drip campaigns or formal lead-routing workflows.
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LionDesk provides a 14-day free trial with no credit card required. Paid plans start at $25 per month for individual agents, with higher-tier options for small teams that include additional features like increased storage and advanced automation.
LionDesk is primarily used as a customer relationship management (CRM) tool designed to streamline lead management, automate follow-ups, and enhance communication. Its core use case involves managing contacts, sending bulk emails and SMS, and leveraging the AI assistant Gabby to handle initial lead conversations automatically.
Useful next step — free, no sign-up
Pricing source: Official pricing page — Last verified: 4/26/2026
LionDesk is best suited for individual real estate agents and small teams looking for an affordable yet feature-rich CRM. It is particularly valuable for agents who want to save time on lead follow-up through AI automation and video texting, without the complexity or cost of enterprise-level platforms.
LionDesk offers a straightforward setup process with guided onboarding, and it integrates with popular real estate tools such as Zillow, Realtor.com, and IDX websites. The platform also supports integrations with Zapier, Mailchimp, and various lead generation sources to automate data import.
A key limitation of LionDesk is that it is designed primarily for individual agents and small teams, lacking advanced enterprise features like multi-branch management or complex reporting. A common alternative for larger teams is Salesforce, which offers more scalability and customization but at a significantly higher cost.
